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RSS Search Engine Optimization (SEO)

  • What is storytelling and why should you use it? February 12, 2020
    Once upon a time, there was a young girl. She was 9 years old and her name was Wende. Wende was incredibly intelligent, yet she had a hard time learning things by heart. No matter how hard she tried, she just could not memorize the planets of the solar system. It just did not stick […]
  • SEO copywriting: the ultimate guide February 11, 2020
    SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy. The post SEO copywriting: the ultimate guide appeared first on Yoast.
  • Beyond exact keyword matching: optimize your text naturally February 10, 2020
    Our green bullets are addictive. We get that. While these green bullets help people to optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help them get that text as SEO-friendly as possible. In this blog […]
  • Why you should buy Yoast SEO Premium February 5, 2020
    Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But, there is also a free version of Yoast SEO. So, what exactly is the difference between the free version of Yoast SEO and Yoast SEO Premium? Let’s find all about the most important features that […]
  • Yoast SEO 13.0: Behind the scenes improvements February 4, 2020
    Today, we’re releasing Yoast SEO 13.0. This release is one in a series of releases focusing on improving our code and fixing issues — most of them behind the scenes. In addition, we’re also updating our Local SEO plugin to version 12.7 and WooCommerce SEO to 12.5. Let’s go over a couple of changes in […]
  • 5 tips to improve your branding February 3, 2020
    Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, I will first explain what branding is and why it can help you with your SEO. After that, I’ll give 5 practical tips you […]
  • On-SERP SEO can help you battle zero-click results January 30, 2020
    On-SERP SEO is the process of fully optimizing the first page of a search engine to maximize the visibility of your brand. On-SERP SEO is a tool you can use to battle the increase of so-called zero-click searches. Find out all about on-SERP SEO in this article. Rise of the zero-click search Rand Fishkin of […]
  • Why text structure is important for SEO January 29, 2020
    The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people […]
  • How to use the Google / snippet preview in Yoast SEO January 28, 2020
    If you want to get more clicks from Google, you need to optimize what your site looks like in the search results. The Yoast SEO plugin has a Google preview (FKA the snippet preview); a simulation of what your post will look like in those results. Here, we explain how to use that Google preview to […]
  • Social media strategy: Where to begin? January 27, 2020
    Social media is not to be ignored these days: it’s everywhere! So, when you’re working on building and growing your website, you need to take social media into account. Not sure why? Check out how social media can influence your SEO. Now, where do you begin? In this post, we’ll walk you through the steps […]